Sanlam and Allianz have officially unveiled their new joint venture brand, SanlamAllianz, in Ghana following the recent regulatory approvals for their merger. This development marks a significant milestone for the two financial giants as they consolidate their operations and rebrand to SanlamAllianz.

Launch and Leadership

The SanlamAllianz joint venture, which began operations in September 2023, is now a leading pan-African financial services entity, with a presence in 27 countries across the continent. The leadership of the newly formed entity includes Tawiah Ben-Ahmed, Chief Executive Officer and Managing Director of SanlamAllianz Life Insurance Ghana, and Mabel Nana Nyarkoa Porbley, Chief Executive Officer and Managing Director of SanlamAllianz General Insurance Ghana.

Strategic Ambitions and Goals

SanlamAllianz aims to harness its global and pan-African expertise to drive growth in Africa’s emerging economies. The company’s mission is to empower generations with financial confidence, security, and prosperity. This goal will be pursued through fostering financial inclusion via innovative technologies and diverse financial services that deliver shared value for all stakeholders.

CEO Insights and Future Plans

Heinie Werth, CEO of SanlamAllianz, emphasized that the brand’s launch in Ghana represents a pivotal moment for both the company and the broader financial services market. “This launch underscores our commitment to Ghana and aligns with our strategy to utilize our expertise to establish leading businesses in our chosen markets. It also reflects our aim to improve access to financial services.”

Werth further highlighted that the joint venture would benefit from the combined economies of scale of Sanlam and Allianz. The partnership will leverage expanded distribution channels, shared knowledge, and existing collaborations in telecommunications and bancassurance to enhance customer benefits.