Safaricom has introduced the “Grow with Safaricom Business” engagement platform dedicated to Micro, Small, and Medium Enterprises (MSMEs). This initiative aims to provide MSMEs with opportunities for knowledge-sharing and collaboration to scale their businesses effectively. The platform will host a series of workshops and seminars throughout the year, facilitating the exchange of ideas among MSMEs on leveraging digital technologies to improve market reach, streamline operations, and establish a robust online brand presence.

In addition to these forums, industry experts will offer guidance on navigating regulatory requirements, ensuring compliance, and fostering sustainable growth. Cynthia Kropac, Chief Enterprise Business Officer at Safaricom, emphasized the company’s recognition of the crucial role MSMEs play in driving economic growth in Kenya. The “Grow with Safaricom Business” series aims to empower MSMEs with the knowledge and skills needed to accelerate growth and overcome challenges like digitization, limited market access, regulatory barriers, brand building, and digital marketing skills.

Apart from educational sessions, the platform will create ample networking opportunities, allowing MSMEs to connect with peers, industry experts, and potential partners. Safaricom envisions expanding this series to provide MSMEs with opportunities to leverage the company’s extensive network, experience, and commitment to innovation, helping them thrive in the digital era.

Safaricom offers a range of business solutions, including Business Voice, Data and SMS, Cloud Solutions, Cybersecurity Solutions, Internet for Business, Internet of Things (IoT), M-Pesa for Business, and Cloud Solutions, among others.