Samsung’s Revolutionary Role at the Paris 2024 Olympic Games
Samsung, in partnership with the International Olympic Committee (IOC) and Olympic Broadcasting Services (OBS), is set to redefine the viewing experience of the Paris 2024 Olympic Games. Leveraging its flagship Galaxy S24 Ultra, Samsung will capture groundbreaking footage that brings fans closer to the action during the historic Opening Ceremony on the Seine River and Olympic sailing competitions in Marseille.A Technological Leap for Paris 2024As the Official Smartphone and Computing Equipment Partner of the Olympics, Samsung will utilize its cutting-edge mobile technology and 5G connectivity to deliver an immersive broadcast experience. This initiative aligns with Paris 2024’s promise to be the most open and accessible Olympic Games in history.Stephanie Choi, EVP & Head of Marketing for Mobile eXperience Business at Samsung, remarked:
“We’re honored to collaborate with the IOC and OBS to bring fans closer to the excitement of the Games through high-quality footage captured with the Galaxy S24 Ultra.”
The First-Ever Outdoor Olympic Opening Ceremony
For the first time, the Olympic Opening Ceremony will be held outside a stadium. Paris 2024 will showcase an extraordinary parade of 10,500 athletes on the Seine River, with each nation’s delegation aboard designated boats. The six-kilometer route, starting from the Austerlitz Bridge and ending at the Trocadéro, will offer breathtaking views of Paris landmarks and Olympic venues.
To enhance the viewing experience, Samsung will install 200+ Galaxy S24 Ultra smartphones on the 85 athlete vessels. This ensures fans worldwide can enjoy HDR-quality footage of athletes’ reactions during this iconic event, streamed over a private 5G network provided by Orange, the official mobile network provider of Paris 2024.
Bringing Fans Closer to Olympic Sailing Competitions
Samsung’s Galaxy S24 Ultra will also play a pivotal role in capturing the Olympic sailing competitions in Marseille. Smartphones installed on competition boats will provide fans with a sailor’s-eye view of the action. This will bring unparalleled proximity to the races, letting viewers experience the excitement alongside their favorite athletes.
Overcoming Challenges with Cutting-Edge Innovation
This ambitious project required rigorous research and development to ensure video quality and connectivity across water-based events. Samsung, OBS, and Orange collaborated to address challenges like stability, weather conditions, and transmission reliability by:
- Leveraging the Galaxy S24 Ultra’s optical image stabilization (OIS).
- Enhancing transmission power and installing relay towers on chase boats.
- Building France’s first-ever 5G standalone network with over a dozen antennas along the Seine River.
A New Era for Olympic Broadcasting
Yiannis Exarchos, CEO of OBS, highlighted the impact of this partnership:
“Samsung’s innovation will allow millions to live and breathe the spirit of the Games alongside their favorite athletes in real time.”
This collaboration between Samsung, the IOC, and OBS marks a pivotal step in evolving Olympic broadcasting, offering fans a closer, more immersive connection to the Games than ever before.
Final Thoughts
The Paris 2024 Olympic Games are poised to set new standards in accessibility and engagement, with Samsung leading the charge through its Galaxy S24 Ultra and innovative 5G technology. From the historic Seine River Opening Ceremony to the thrilling sailing competitions, fans worldwide will experience the Olympic spirit like never before.
Stay tuned for more updates as Samsung and its partners continue to redefine the future of sports broadcasting!
