Yorba presents a comprehensive solution for organizing and managing your online presence, akin to a digital paper trail of accounts, logins, subscriptions, and passwords. By leveraging natural language processing and machine learning techniques, Yorba scans your emails to identify your digital relationships, including accounts, subscriptions, and mailing lists. From its web-based dashboard, you can monitor account activity, reset compromised passwords, unsubscribe from unwanted emails, and review privacy policies. Yorba’s aim is to streamline your digital footprint and enhance your online security by consolidating various functions under one platform.

While similar tools exist for managing mailing lists and subscriptions, Yorba sets itself apart by offering a unified approach to decluttering your online life. Its features include alerts for data breaches, identification of dormant accounts, and privacy policy analysis. Additionally, Yorba collaborates with “Terms of Service; Didn’t Read” to assess the ethical standards of privacy policies.

Originally conceived as a research project, Yorba has evolved into a public benefit corporation, driven by a user-friendly interface and supported by Ruca’s “give-back model.” Its team, led by co-founders Chris Zeunstrom, David Schmudde, and Nolan Cabeje, plans to expand integrations with services like Dropbox and Google Drive, as well as support for Data Rights Protocol’s data rights requests.

Yorba’s premium subscription, priced at $6 per month, offers advanced features such as active data breach monitoring and unlimited account management actions. With over 1,000 users since its public beta launch, Yorba aims to be self-sustaining without the need for external investment.