Kenya’s leading telecom company, Safaricom, has officially launched its second money market fund (MMF), Ziidi MMF, after receiving regulatory approval from the Capital Market Authority (CMA) in November 2024. Partnering with Standard Investment Bank and ALA Capital Limited, Ziidi MMF introduces a simple, fast, and smart way for Kenyans to invest and grow their wealth through M-PESA.
How Ziidi MMF Works
Ziidi MMF operates as a unit trust, enabling customers to invest funds from their M-PESA wallet into the Ziidi account and earn daily interest. The accrued interest is credited to the Ziidi wallet, allowing investors’ money to grow over time.
Since its public launch in December 2024, Ziidi MMF has attracted over 450,000 opt-ins and boasts assets under management exceeding $22.2 million (KES 2.85 billion).
Safaricom CEO Dr. Peter Ndegwa described the initiative as part of the company’s ongoing mission to diversify M-PESA services and promote financial wellness. “Ziidi ni Ziidi encourages the mindset that even small investments can grow over time. This product empowers people to define prosperity on their own terms, making wealth creation accessible to all,” said Dr. Ndegwa.
Key Features of Ziidi MMF
- Ease of Access: Customers can opt-in via the M-PESA App or USSD by dialling 3345#.
- Flexible Investments: No maximum investment limit, with free deposits and withdrawals into M-PESA wallets.
- Transaction Limits: A daily limit of $3,900 (KES 500,000) and a per-transaction cap of $1,900 (KES 250,000) apply.
- Daily Interest Accrual: Interest is credited to the Ziidi wallet daily, allowing for continuous growth.
A Call for Inclusive Wealth Creation
Dr. Ndegwa highlighted Ziidi MMF’s commitment to inclusivity: “This launch is an invitation to every Kenyan, regardless of their financial standing, to take the first step toward wealth creation. Ziidi MMF can be the catalyst for a future where all Kenyans have access to tools for financial growth.”
Future Innovations for Financial Health
Beyond Ziidi MMF, Safaricom plans to develop additional solutions tailored to diverse customer needs, reinforcing its focus on financial health and security.
Transform Your Financial Future with Ziidi MMF
With its seamless integration into M-PESA, Ziidi MMF makes investing accessible and convenient for all Kenyans. Whether you’re a seasoned investor or taking your first steps toward wealth creation, Ziidi MMF offers the tools to achieve financial wellness and prosperity.
Opt-in today via the M-PESA App or dial 3345# and start growing your wealth with Safaricom’s innovative money market fund.
