Cryptocurrency coin trusts serve as financial instruments enabling investors to trade shares in trusts holding substantial amounts of digital currency. They explicitly prohibit direct marketing that encourages buying, holding, or exchanging.

Google permits advertising for crypto educational content, businesses accepting e-currencies, or selling mining hardware, as long as they adhere to existing Google Ads regulations. NFT-based games and platforms can also advertise, with restrictions. Google allows blockchain-based games enabling in-game exchanges for items, characters, weaponry, or armor.

Google underscores the importance of providing users with ample information for informed financial decisions. The policy change aims to furnish users with the necessary details to weigh options, safeguarding them from deceptive practices.

In March 2018, Google banned crypto-related ads due to increasing scam concerns, a move echoed by Facebook. Despite subsequent anti-fraud regulations, there’s speculation about whether it’s sufficient for Google to reverse the ban. Some view this as a strategy to boost advertising revenue amid the resurgence of the crypto market.

The cryptocurrency market has recently exhibited notable performance, with a 35% increase in total market capitalization from October to November 2023. While this expansion benefits some advertisers in the crypto space, limitations persist as Google only allows specific types of ads, constraining many industry players.