MONITORAPP Inc., a leading cybersecurity firm specializing in cloud security, has announced its strategic expansion into the Middle East and Africa. This move is facilitated by new partnerships with Türkiye’s ALRIFAI Consulting Group and Mauritius’ LITHE SD, marking MONITORAPP’s first major step into these regions as part of its global expansion strategy.
New Partnerships and Market Entry
The partnership with ALRIFAI Consulting Group, based in Istanbul, Türkiye, is expected to bolster MONITORAPP’s entry into the Middle Eastern security market. ALRIFAI brings expertise in AI-driven business analysis, startup evaluation, business strategy, and intellectual property legal advisory services. The collaboration with ALRIFAI, which has a presence in Saudi Arabia, will facilitate MONITORAPP’s penetration into the Middle East.
LITHE SD, headquartered in Quatre Bornes, Mauritius, and established in 2014, will play a crucial role in MONITORAPP’s expansion into Africa. With branches in Dubai, UAE, and Nairobi, Kenya, LITHE SD is a prominent solutions distribution company. This partnership is set to enhance MONITORAPP’s reach in Africa, providing robust security solutions to new markets.
Local Sales and Technical Support
Under the new agreements, ALRIFAI Consulting Group and LITHE SD will manage local sales and technical support for MONITORAPP’s diverse range of security solutions. These include hardware products such as AIWAF (Web Application Firewall), AISWG (Secure Web Gateway), and AISVA (SSL/TLS Visibility Appliance), as well as software solutions like AIWAF-VE and AISWG-VE.
LITHE SD will also support the distribution of AIONCLOUD, MONITORAPP’s comprehensive cloud-based security platform. This expansion reflects MONITORAPP’s commitment to delivering advanced security solutions and strengthening its global presence.
Strategic Importance and Future Goals
Kyle Lee, CEO of MONITORAPP, emphasized the significance of entering the rapidly growing security markets in the Middle East and Africa. He noted, “We have been actively engaged in various exhibitions in these markets. We are pleased with our progress and are dedicated to ensuring customer satisfaction through thorough local maintenance and repair services.”
Lee further highlighted that these collaborations will provide MONITORAPP with new opportunities to deliver its cutting-edge security products to local users and enhance its expertise in these key regions.
