Baobab Network, an early-stage investor in African startups, has announced its acquisition of Reflector Marketing, a South African consultancy specializing in branding and strategic marketing for startups. Founded in 2022 by Klyne Maharaj, Reflector Marketing has earned recognition for its tailored services. The move reflects Baobab Network’s commitment to enhancing support for entrepreneurs in Africa. Toby Hanington, co-founder of Baobab, emphasized the importance of adding value beyond monetary investment and expressed optimism about the partnership’s potential to accelerate growth. Maharaj will lead Baobab’s accelerator program, integrating Reflector Marketing’s team to provide comprehensive support to portfolio startups. Both parties aim to strengthen African entrepreneurship by leveraging their combined expertise.
