One year after the acquisition of EFT Corporation by leading fintech company Ukheshe, the merged entity is embarking on a significant rebrand, setting the stage for accelerated growth and expansion across Africa.
EFTCorp, in its transformation over the past year, has focused on integrating innovative technologies, streamlining operations, and solidifying its position as a trusted partner for both banks and fintechs. With a clear vision for 2025, the company is prioritizing market-driven payment solutions designed to drive revenue growth and deliver value to its partners.
“We’ve been fine-tuning our focus on the company’s core strengths—cards, wallets, processing, and POS services—while tailoring our approach to meet the unique demands of regional markets,” says Clayton Hayward, EFTCorp’s Group CEO. He adds, “Our aim is to become the largest, most impactful payments solutions provider in Africa, with payment orchestration at the heart of our strategy.”
As the company continues to evolve, Catherine Korsten, Chief Commercial Officer, highlights EFTCorp’s proactive approach to staying ahead of payments sector trends. “We’re always focused on the specific needs of our clients and committed to offering solutions that address their current challenges while preparing them for the future.”
It’s this forward-thinking mindset and ability to provide future-ready solutions that has kept EFTCorp at the forefront of the payment orchestration landscape. The strength of the company’s sales team plays a critical role in driving its success. By staying tuned to current fintech trends, EFTCorp unlocks new growth opportunities for both the company and its clients.
“Innovation is about solving individual challenges, not just selling products,” explains Carlin Wicomb, Chief Sales Officer. “We focus on solving orchestration problems, delivering solutions that are tailored to our clients’ unique needs.”
For banks, one of the most pressing challenges is optimizing existing infrastructure without the hefty costs of replacement. EFTCorp’s solutions are designed to enhance, not disrupt, existing systems. “Our flagship solution, Eclipse, will be key in supporting the banking infrastructure across Africa, ensuring we deliver measurable value for banks and fintech partners,” says Hayward.
EFTCorp’s strategy is focused on creating payment efficiencies and aligning these efficiencies with regional realities. Emerging markets like East Africa—especially Ethiopia and Kenya—and West Africa, starting with Ghana, present significant opportunities for the company. “In places like Kenya and Ghana, where payment orchestration and POS solutions are still in their infancy, EFTCorp has the chance to establish itself as a major player in those markets,” says Wicomb.
As the company expands, understanding regional diversity is vital. “Our core solutions—processing, issuing, and acquiring—remain constant, but how we package and tailor them depends on the market needs,” says Wicomb. This market intelligence is essential for successful expansion across the continent.
The fintech sector is evolving rapidly, with trends like embedded finance, blockchain, and open banking making financial services more accessible and inclusive. However, 45% of Sub-Saharan Africa’s population still lacks access to bank accounts, and 90% of retail transactions remain cash-based. By leveraging its strengths in seamless payment processing, issuing, acquiring, and banking as a service, EFTCorp is driving financial inclusion and innovation across emerging markets.
“Our success will come from doing more with less,” says Hayward. “By refining our core offerings and scaling what works, we’re positioning ourselves as the leading orchestration platform provider for banks, driving their digital transformation across Africa.”
