Mdundo.com, in collaboration with Safaricom, has introduced a new subscription service enabling Kenyans to access DJ Mixes for Ksh 5 per day. This initiative aims to enhance music monetization for artists while improving user experiences.

Available exclusively to Safaricom customers, the service can be accessed by signing up at www.mdundo.com/djmixes. Users gain access to fresh DJ mixes, unlimited music downloads, and the opportunity to explore new artists.

By offering a consistent income stream, this partnership supports artists in building sustainable music careers, allowing them to focus on creating more music and nurturing their talents.

Martin Neilsen, CEO of Mdundo.com, expressed, “Teaming up with Safaricom for our subscription plan reaffirms our dedication to enriching lives through music. Together, we’re providing fantastic benefits for music enthusiasts and DJ Mixes lovers, amplifying the user experience and our joint vision of integrating music into everyday life.”

As of September 2023, Mdundo has witnessed a user growth of 29.2 million monthly active users, marking a 36% increase from the previous year, emphasizing its commitment to delivering locally relevant services and content to the anticipated 613 million mobile subscribers in Africa by 2025.

Fawzia Ali, Chief Consumer Business Officer at Safaricom PLC, highlighted, “Our aim is to grant Kenyans the freedom, choice, and control over the content they consume. We’re thrilled to join forces with Mdundo.com, reinforcing our dedication to enriching the digital music scene and empowering our customers to easily enjoy their favorite music.”

Safaricom, through internal programs like Baze and Skiza, along with partnerships such as Mdundo.com, remains dedicated to fostering growth in Kenya’s creative and music industry.