Kenyan fintech startup Leja is making waves in Africa’s business ecosystem, having processed $2 billion in B2B payments since launching its payment service earlier this year. Focused on empowering micro, small, and medium enterprises (MSMEs), Leja bridges the gap between underserved businesses and financial institutions by streamlining payment management and introducing tools that enhance efficiency and scalability.
Driving MSME Growth Through Digital Innovation
Launched three years ago, the Leja app enables businesses to transition from traditional pen-and-paper methods to digital recordkeeping. Seamlessly integrated with mobile money platforms, the app provides MSMEs with an accessible way to manage payments and improve financial operations. Since its inception, Leja has onboarded over 1.4 million MSMEs, experiencing rapid adoption and an impressive 30% month-over-month growth rate. Over the past year alone, the platform has achieved a 300% increase in B2B transaction volumes.
Tackling Barriers to Financial Inclusion
Leja’s impact reflects the demand for local solutions tailored to the challenges of underserved markets.
“The rapid adoption of the Leja app highlights the power of local solutions,” said Tekwane Mwendwa, co-founder and CEO. “We address key challenges MSMEs face, such as limited access to affordable payment options and working capital financing. Many small businesses previously relied on costly and inefficient cash methods, which affected their operations.”
Although only 10% of Leja users currently utilize its B2B payment feature, the startup plans to grow this to 50%, unlocking significant revenue potential. On the lending side, Leja aims to expand from 5% to 20% penetration, leveraging partnerships with financial institutions and NGOs to address the MSME credit gap.
Vision for Regional Expansion
Looking ahead, Leja plans to expand into two additional East African markets by Q2 2025. By employing innovative data-driven credit scoring and payment solutions, the company seeks to drive revenue growth while advancing financial inclusion across the region.
“Our mission is to close the substantial credit gap hindering MSME growth,” said Mwendwa. “We are committed to delivering accessible and scalable solutions that empower micro-SMEs to thrive while ensuring strong returns for our investors.”
The Path Forward
With a bold vision and proven success, Leja is set to reshape financial inclusion in Africa, enabling small businesses to access affordable payment options, working capital, and digital tools to succeed. As it scales its operations and strengthens its partnerships, the company is poised to become a major player in Africa’s fintech ecosystem.
