Introduction:
As Ghana’s mobile money market continues to thrive, businesses face the challenge of efficiently managing multiple payment methods. In response to this need, Cellulant, a leading pan-African payments technology company, has introduced Tingg by Cellulant’s In-Store solution. This innovative payment collection point empowers Oil Marketing Companies (OMCs) in Ghana to streamline operations, enhance customer satisfaction, and drive revenue growth.
Ghana’s Growing Mobile Money Landscape:
Ghana has emerged as a mobile money adoption leader in sub-Saharan Africa, with over 50% of the adult population having mobile money accounts. This surge in digital payments has led to the emergence of various payment platforms and solutions catering to the diverse needs of businesses and consumers across the nation.
Payment Challenges for Businesses in Ghana:
Despite the growth in mobile money usage, businesses operating at scale in Ghana still face obstacles in making and receiving payments. The complexity lies in establishing connections with multiple payment methods, including card networks and mobile money service providers, which hinders efficient access to online and offline payments.
The Solution: Tingg by Cellulant’s In-Store Solution
To address these payment challenges, Cellulant has introduced In-Store on its Tingg digital payments platform. This solution revolutionizes payment collection by providing a single point of collection across multiple payment options and channels, eliminating the need for expensive hardware or software installations.
Benefits for Oil Marketing Companies (OMCs):
OMCs, with multiple branches and tills, can greatly benefit from Tingg’s In-Store solution. It enables them to effortlessly track and reconcile transactions, reducing the risk of fraud and errors. Increased transparency and accountability foster trust among stakeholders, leading to improved customer satisfaction and revenue growth.
Success Stories and Notable OMCs:
Tingg by Cellulant has already made a significant impact in Ghana’s petrol stations. Prominent OMCs, such as Star Oil, Zen Petroleum, Glory Oil, and Shell (Vivo Energy), have experienced seamless payments using USSD, QR codes, or the Tingg App. Customers can conveniently make cashless payments for fuel and in-store purchases using their mobile devices. OMCs utilizing Tingg have witnessed a remarkable 50% increase in efficiency in collection and transaction management.
Additional Features of Tingg:
In addition to its comprehensive payment solution, Tingg offers businesses an integrated reporting and settlement dashboard, providing valuable insights through a single view of all collections from various channels. Furthermore, Tingg’s messaging tools enable effective customer engagement and connection.
Conclusion:
Tingg by Cellulant’s In-Store solution empowers businesses in Ghana, particularly OMCs, to overcome payment challenges and optimize their operations. By providing a seamless payment experience across multiple channels, Tingg enhances efficiency, transparency, and customer satisfaction, driving revenue growth in Ghana’s dynamic mobile money landscape.
